Sequence Overview

1. Your ACL Director Intro Guide is here
2. Welcome to the ACL Director Pathway
3. The 6 Pillars to starting your own Cornhole club
4. Five reasons to become an ACL Director 
5. Five reasons why players become ACL Members
6. Turn cornhole nights into real events (with a proven system)
7. Did you read “over 50 resources” in the last email?
8. Supportive community and growth opportunities
9. The ACL App - The tool that makes your events feel official
10. The easiest event upgrade: better boards + bags
11. Start an ACL club and build a campus community

#1: Initial Email After Form Submitted

Subject: Your ACL Director Intro Guide is Ready!

Thanks so much for requesting the ACL Director Intro Guide! We’re excited to share it with you!

You can access the full guide here: https://acldirectors.mykajabi.com/intro-guide 

Inside, you’ll get a clear picture of what an ACL Club Director does, exactly what you need to get started, and how to run quality events that keep players coming back.

If you have questions after you read it, just reply to this email, and we’ll point you in the right direction. Or, you can set up a quick introductory call with one of our National Directors to ask anything you'd like. Schedule your call here.

If you’re ready to officially join the team, you can sign up to become an ACL Club Director right now in The Cornhole App: https://app.iplayacl.com (look for the Membership section).

ACL Director Team
Anyone can play. Anyone can win.

#2: DAP

Subject: Welcome to the ACL Director Pathway!

Hi there,

Welcome! You’re officially in the ACL Director Pathway, and we’re thrilled to have you.

Here’s what you can expect over the next few emails: quick, practical steps to help you go from "interested" to confidently running your first ACL event, with plenty of support along the way.

If you haven't yet accessed the full ACL Introductory Guide for directors, you can still find it here: https://acldirectors.mykajabi.com/intro-guide

Please don't hesitate to reach out or schedule a quick call with one of our National Directors if you have any questions at all. SCHEDULE HERE

We’re glad you’re here and excited for you to start your journey!

ACL Director Team
Anyone can play. Anyone can win.

#3: Pillars

Subject: The 6 Pillars to starting your own Cornhole club

Hi there,

Starting your own Cornhole club can feel a little overwhelming at first, so we've helped simplify the entire process for you. Here are the main 6 Pillars you'll want to focus on to get up and running, and then to continue growing:

1. Venue – Where you play and how you set it up
2. Equipment – Boards, bags, scoring tools, and technology
3. Players – How to find them and keep them coming back
4. Event Logistics – Formats, pricing, schedules, and flow
5. Game Play – Rules, scoring, and logistics on event day
6. Growing Your Base – Creating consistency, atmosphere, and momentum

You can read a full description of each category in the ACL Introductory Guide for directors: https://acldirectors.mykajabi.com/intro-guide 

ACL Director Team
Anyone can play. Anyone can win.

#4: Five Reasons (Director)

Subject: Lead the Game. Build the Community. Grow the Future of Cornhole.

Hi there,

Being an ACL Director offers you unique advantages that other organizations simply can’t provide. We’ve asked directors from all over the world how joining the ACL has helped them grow the sport in their areas. Here are the top five reasons to join the team::

1. Represent the Best in Cornhole
2. Build Community and Grow the Game
3. Create Opportunities for Every Player
4. Host Events with Confidence and Support
5. Find Purpose in the Game You Love

Read the full descriptions of each reason at https://acldirectors.mykajabi.com/why-directors. 

Step up. Stand out. Become an ACL Director and help lead the next chapter of cornhole’s growth.

ACL Director Team
Anyone can play. Anyone can win.

#5: Five reasons (Player)

Subject: Compete. Connect. Be Part of Something Bigger.

Hi there,

Your potential players might ask, “Why should I be part of the ACL?” We’ve asked players from all over the world why they enjoy being part of the largest cornhole organization in the world. Here are the top five reasons they join:

1. Join a Welcoming, Passionate Community
2. Play the Best. Become Your Best.
3. Anyone Can Play. Anyone Can Win.
4. Experience Professional Events with Real Rewards
5. Grow the Game While You Grow as a Player

Read the full descriptions of each reason at https://acldirectors.mykajabi.com/why-players. 

Step up to the boards. Join the ACL. Where passion meets opportunity — and every player has a place to shine.

ACL Director Team
Anyone can play. Anyone can win.

#6: Proven System

Subject: Turn cornhole nights into real events (with a proven system)

Hi there,

If you already have people tossing bags at your venue, home, or bar, you’re closer than you think! The difference between a casual “cornhole night” and a real, exciting event is a repeatable system.

With the ACL system, you get:

• A clear event playbook (you'll know exactly what to do first)
• Tournament tools to run clean brackets and scoring
• Resources to promote locally and build weekly momentum
• Support when you get stuck

Want the proven setup? ACL Directors gain access to over 50 resources to help you take your cornhole night to an exciting, enjoyable night for players of all levels.

ACL Director Team
Anyone can play. Anyone can win.

#7: DRC

Subject: Did you read “over 50 resources” in the last email?

Hi there,

We want to make sure you didn't miss this! By becoming an ACL Director, you unlock over 50 resources created to help you take your events to the next level. The ACL’s Director Resource Center (DRC) includes essential items like:

1. Various guides and training videos
2. Checklists and best practices for running your events
3. Social media tips and tricks
4. FAQs for new directors
5. Ideas to increase engagement at all levels
6. Access to ACL logos for digital promotion
7. And more…

Visit the Director Resource Center at https://acldirectors.mykajabi.com. You'll be added to the premium resources within a week of signing up as a director.

If you are ready to become an ACL Club director, go to The Cornhole App / https://app.iplayacl.com/ and sign up in the Membership section. 

ACL Director Team
Anyone can play. Anyone can win.

#8: Support and Growth

Subject: Supportive ACL community and growth opportunities

Hi there,

As an ACL Director, you're never alone! Your membership gives you access to a support community filled with experienced directors who are ready to lend a hand and offer their expertise.

Along with your ability to grow your own Club, here are some of the additional growth and leadership opportunities within the ACL:

1. Participate and share ideas during monthly focus groups
2. Contribute to ACL’s knowledge base
3. Earn an ACL Director certification
4. Get invited to leadership sessions and retreats
5. Assist in nationally run events

And most importantly, by becoming an ACL Director, you help lead the next chapter of cornhole’s growth!

If you are ready to become an ACL Club director, go to The Cornhole App / https://app.iplayacl.com/ and sign up in the Membership section.

ACL Director Team
Anyone can play. Anyone can win.

#9: The App

Subject: The ACL App - The tool that makes your events feel official

Hi there,

If you want smoother events and a better player experience, The ACL App is a big upgrade.

With the app, you can simplify key parts of running an event—registration, communication, and keeping players informed in real time. It helps your events feel more organized and more “official” from day one.

See how the ACL App supports directors: https://app.iplayacl.com

ACL Director Team
Anyone can play. Anyone can win.

#10: Equipment

Subject: The easiest event upgrade: better boards + bags

Hi there,

One of the fastest ways to raise the quality of your events is simple: great equipment.

Premier boards and bags improve consistency, credibility, and the overall player experience—especially when you’re trying to grow a weekly crowd.

If you’re building (or upgrading) your setup, here are recommended options:
View equipment: https://shop.iplayacl.com 

ACL Director Team
Anyone can play. Anyone can win.

#11: HS / College

Subject: Start an ACL club and build a campus community

Hi there,

If you’re connected to a school—teacher, coach, parent, alumni, or student leader—you can help launch an ACL club and build a real community around the sport.

ACL High School and ACL College Clubs are a strong way to:

• Create consistent play for students

•  Build leadership through organizing

• Grow a pipeline of new players

Learn how to start a club: TBD 

ACL Director Team
Anyone can play. Anyone can win.